A holiday greetings card created for the Frisco CVB.
Needing to promote new wine tours in Lubbock, this ad was created for leisure trade publications to drive consumers to the Lubbock website and learn about discounted tours and more.
Here is a print ad done for Texas Monthly to promote sports packages for Dallas Cowboys games. I provided art direction for the photography and edited the files.
This was my first published piece that was created to showcase Lubbock’s growing emergent technology sector and how it really is a destination to visit.
Needing to revamp the meeting planners guide, we took the time to research all the proper information and do a focus group with other meeting planners to see exactly what they wanted in a guide. After about 6 months of work the comprehensive guide was completed and won the 2010 Judges Choice at the ADDY’s.
This print campaign was to promote the new mobile website for Lubbock. Working with a professional photographer, the concept of our brand (the cowboy & horse) being “mobile” was applied. We took several shots without the cowboy and horse, shooting them later on a private set.
This is a print campaign created for the Lubbock Sports Commission.
Brad Holmes and I were tasked to rebrand the Arlington Convention & Visitors Bureau with the name Experience Arlington. An advertising campaign coincided with the launch of our new brand. The Experience Arlington logo features a skyline of Rangers Ballpark in Arlington, Six Flags Over Texas, and Cowboys Stadium. Other projects have included packaging, photography, promo items, print advertising, web advertising, web design, poster design, environmental design, paper systems, clothing, and more.
2012 TACVB Annual Conference Idea Fair
- People’s Choice: Advertising Campaign & Convention Promotion
- Judge’s Choice: Advertising Campaign, Convention Promotion & Website
- Best Overall Entry: Convention Promotion
- Best in Show for all Categories